Coke Studio, which has beforehand brought music from far-flung ranges into the recording studio, has now thought of a lovely activity in Pakistan, that will empower the hearing-hindered to appreciate music.
Coke Studio for the Deaf, as the new activity is called, has improved with light and vibrations to make the experience available to the individuals who can’t listen.
Talking about the activity, Ibrahim Khan, Coca-Cola brand director, says, “Coke Studio reaches millions around the world, but not the nine million people hearing-impaired people in Pakistan. We wanted to bring a small change in that regard.”
The system has been set up in organization with Deaf Reach Foundation.
A report in The New Indian Express quotes Deaf Reach originator Richard Geary as saying, “Working together with Coke Studio has been a really amazing experience. Not just because we got to see the experience the young people enjoyed, but to create awareness in the country and internationally about the need to provide more opportunities for the deaf community.”
Watch the video here: