
Directed by Gal Muggia and Vania Heymann (the team behind Coldplay’s Grammy Award-designated video for Up and Up), the video of Magenta Riddim takes after a squad of firefighters, the pride and delight of their residential area, who can’t quit moving. “I’m pleased to state, this is most likely my best video ever. I trust you appreciate it,” includes Snake, 31.
The source additionally uncovers that a significant part of the ability and team associated with the making of the video are neighborhood specialists who’ve worked in the Telugu film industry. “We worked with the neighborhood craftsmen from the zone. The thought must be bona fide, and the video needed to look unique, and that is the reason it was an easy decision to work with them. It was a superb time shooting with them,” says the source.
In an exclusive chat with HT, DJ Snake says, “I couldn’t [have] filmed it anywhere else in the world.” Talking about what makes India “so special”, he adds that it’s “the colours, the people, the music, [and] the culture”.
Directed by Gal Muggia and Vania Heymann (the duo behind Coldplay’s Grammy Award-nominated video for Up & Up), the video of Magenta Riddim follows a squad of firefighters, the pride and joy of their small town, who can’t stop dancing. “I’m proud to say, this is probably my best video ever. I hope you enjoy it,” adds Snake, 31.
The source also reveals that much of the talent and crew involved in the making of the video are local artists who’ve worked in the Telugu film industry. “We worked with the local artists from the area. The idea had to be authentic, and the video had to look original, and that’s why it was a no-brainer to work with them. It was a wonderful time shooting with them,” says the source.

